Thursday, 31 January 2008

Ah, if only keeping a relationship together was a simple of Viagra! Viagra (Sildenafil) is however a revolutionary product which deserves doctors attention and preferential prescription. Pfizer took all the risks with being novel with this agent, unlike the “me too” products that they compete with.

The standards of drug advertising in New Zealand are self-regulated by a code of practice issued by the Researched Medicines Industry. The code of practice is available from here